FRAM

2024-2025 | Branding, Packaging Design, Image Editing, Renderings & E-commerce

FRAM is one of the larger brands I get to work on in my role at First Brands Group, Inc. They specialize in Automotive filters, purifiers, and other tools.

I got to work on some rebrand initiatives for FRAM, as well as, new product e-commerce assets, social media posts, and packaging production.

Below showcases Image tiles created to be used on Amazon for the FRAM Buddie Air Purifier, as well as packaging concepts and renderings (done in Adobe Dimension) for a potential product packaging rebrand.

Each job focused on using existing brand guidelines, but creating a fresh new feel to rejuvenate the graphics used and to stand out to consumers vs. competitors.