Autospa Luxury Car Care

2025 | Branding, Design, Packaging Design, & Image Editing

Autospa is a brand that specializes in Auto Care — Cleaning, Polishing, Detailing — all things clean! This is a brand I worked with at Hopkins and at First Brands Group, Inc. While at Hopkins, I worked on the rebrand production for various Autospa packaging. Now, I was able to create packaging concepts for new Autospa air freshener line.

I created layouts for Air Freshener spray bottles, Vent clips, Ceramic Clips, and Tins. I was provided the scents and types of air fresheners that would be created under this Pro-Scents Line. I presented 4 concepts to marketing for Autospa, once they chose a design after a couple tweaks, I have created physical product mock-ups to be presented to retailers.

The design chosen was using landscape photos emulating the feeling that the scent brings you to. Cool Ice has an icy mountain and lake landscape, Cherry has a vibrant orchard, and pacific breeze has a mellow island. I overlayed a solid color over the images to match the color to the scent, added an image of the scent name (ice for cool ice, berries for wild berry, etc), and created a line that followed Autospa branding with new Pro-Scents imagery.