Michelin Forecast - New Product Display & Marquee for AAPEX

2025 | Branding, Print Design, Digital Renderings, Physical Mockups, & Image Editing

While working with First Brands Group, Inc., I had the opportunity to create the Marquee poster display and new product display to be presented at AAPEX (Automotive Aftermarket Products Expo) for Michelin.

I created options of the Marquee poster showcasing the new Michelin Forecast Wiper product and presented it to the marketing team for Michelin. Once the poster design was chosen, I worked on creating a proposed layout for how it would be displayed on the Michelin Marquee.

I took the poster design and created a new product showcase display following that design that would also be displayed at AAPEX. I first created a digital rendering that was presented to marketing. Once approved, I created a physical mock-up to show how it would be built and presented.

Below, you can see the final poster design, the proposed Marquee layout, the digital and physical mock-up of the new product display, and pictures from AAPEX.